BA (Hons) Marketing and Management with a Year Abroad
Course options
Key Details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- NN5A
- Course Length
- 4 years
- Course Start Date
- September 2025
Study and Modules
Structure
Students throughout NBS’s BA degree programs complete the same first year, giving you and your fellow students a broad view of business as well as the option to switch to another BA program within the business school, if you so choose. As you enter later years, you’ll have more freedom to choose courses which align with your interests and career goals.
In your six core modules, you’ll explore the essentials of modern business. You’ll gain an excellent grounding in not just marketing and management areas, such as principles of marketing and managing organisations, but also in finance and accounting, understanding the business environment, and managing data in a digital world. The first year culminates in the application of this knowledge within an applied business project.
By the end of your first year, you’ll have both a firm foundation from which to explore your chosen subject and a broad understanding of the field of business as a whole.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Our degree programmes blend top-notch teaching with subject-specific knowledge, industry connections, and a focus on enhancing employability throughout.
In the first year of your course, you’ll be supported in learning how to study at university and discovering tools and resources are available to you. University study is a new level of academic endeavour, and you’ll be encouraged to learn more independently so you can take control of your own progress.
Teaching
Throughout your degree, you'll refine your skills and expand your knowledge through various learning methods like lectures, seminars, group work, online discussions, and interactive tasks. Our teaching is enriched by real-world business experience and research, ensuring you're attuned to contemporary issues and trends.
Independent Study
You'll also develop valuable self-directed study skills, highly sought after by employers. You'll assess the marketing strategies and plans of real-world organizations through various projects. Past students have collaborated with local and regional businesses, enhancing practical experience.
Teamwork and Communication
In your first year and in select modules in subsequent years, you'll collaborate with peers from diverse disciplines, fostering teamwork and communication skills. Engaging in discussions with peers will deepen your understanding of topics and broaden your perspective.
Guest Speakers
Throughout your time at UEA, you'll benefit from insights shared by industry leaders, including recent alumni from Norwich Business School. Guest speakers, specializing in digital marketing, market research, and branding, offer valuable insights into the transition from student to professional life.
Employability
We prioritize your career development, embedding employability initiatives throughout our programmes. From guest speaker events and projects with real businesses to our signature Employability Week, opportunities abound for networking with potential employers and learning from UEA alumni about their career journeys.
Assessment
You’ll be assessed at both the individual and the group level. Assessments may include (but are not limited to) presentations, reports, essays, multiple choice test and written exams. They combine theoretical understanding with practical application. As a result, you’ll have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity.
All assessments are commonly weighted according to the course level.
We use various assessment methods across the different modules, contributing in various proportions to your overall module mark. Assessment methods include examinations, course tests, coursework, essays, reports, presentations and projects. We use formative assessment in each module so that you can gain feedback on your skills and understanding before completing summative work.
Feedback
You'll receive constructive feedback on both your formative and summative assessments to help you develop your understanding and skills and improve your performance at assessment.
Structure
After a first year spent discovering the fundamentals of business, in the second year you’ll focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You’ll also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
In the second year of your course, you’ll have a combination of compulsory modules and optional modules so you can pursue what you're most interested in learning following your first year. Employability Week and Professional Skills Week are both designed to build your confidence and skills during your time at university and to help you think about what you might like to do after university. Undertaking Marketing-specific modules in the second year will go towards gaining professional qualifications with the Chartered Institute of Marketing, which can help you with your future career.
Assessment
In our modules, we employ a range of assessment techniques, each playing a distinct role in determining your final module grade. These methods encompass exams, tests, coursework, essays, reports, presentations, and projects. Throughout each module, we incorporate formative assessment to provide you with feedback on your abilities and comprehension prior to undertaking summative tasks.
Feedback
You can expect constructive criticism on both your formative and summative assessments. This guidance aims to enhance your grasp of the subject matter, refine your skills, and enhance your performance during assessments.
Structure
In your third year, you’ll study abroad at one of our range of partner institutions. The specific subjects you study will differ depending on your host university, but wherever you end up you’ll have the opportunity to learn about business in a different cultural context.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
During your year abroad, you’ll learn at your host university. You’ll be exposed to new instructors, broadening your professional network and giving you the chance to experience new teaching styles.
Assessment
During your year abroad, you’ll be assessed by your host university.
Structure
In your final year, you’ll study advanced marketing concepts, including consumers, markets and strategic management. You’ll also have your choice of a variety of optional modules, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
Compulsory Modules
Optional A Modules
(Min Credits: 20, Max Credits: 40)Optional B Modules
(Min Credits: 0, Max Credits: 20)Optional C Modules
(Min Credits: 0, Max Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
The final year of your course includes more optional modules so you can build on knowledge from your second year or pick up additional skills. You’ll be able to have more in-depth conversations with your lecturers about subject content as you mastering critical thinking and analysis skills. Teaching and learning will incorporate current business issues, case-studies and the latest research to address business problems.
Assessment
Our modules utilise a variety of assessment methods, each contributing differently to your overall module grade. These methods include exams, tests, coursework, essays, reports, presentations, and projects. Throughout every module, we integrate formative assessment to offer feedback on your skills and comprehension before you tackle summative assignments.
Feedback
You'll receive constructive input on both your formative and summative assessments. This feedback is designed to deepen your understanding, hone your skills, and boost your performance in assessments.