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The Norwich Business School's Who Buys My Food project gives farmers and small food and drink producers actionable insight derived from the analysis of retail (epos and loyalty card) data.
The project has been running for over 15 years and has assisted over 700 small food and drink businesses across the UK. It moved from the University of Kent to the University of East Anglia in September 2015.
It is led by Professor Andrew Fearne and supported by research associates and PhD students (Nadia Koerniawan and Konrad Maliszewski).
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