BSc (Hons) Marketing and Data Analytics with a Year Abroad
Course options
Key Details
- Award
- Degree of Bachelor of Science
- UCAS Course Code
- N55A
- Typical Offer
- ABB
- Contextual Offer
- BBC
- Course Length
- 4 years
- Course Start Date
- September 2025
Course Overview
In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge.
Our dynamic BSc in Marketing and Data Analytics with a Year Abroad is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies.
On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll also gain hands-on experience with data tools and techniques. In your third year, you’ll study abroad at one of our partner institutions. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels.
One of the unique aspects of this degree is its integration of data analytics within traditional marketing topics, giving you a broader understanding of how analytics can enhance and support marketing decisions. Throughout the course, you’ll be encouraged to apply your analytical skills to real-life case studies, providing an invaluable opportunity to bridge theory and practice. Working with industry-standard software and tools, you’ll learn to process and interpret data to derive actionable insights. This practical experience is complemented by projects and assignments designed to simulate challenges faced by contemporary marketing professionals today.
You’ll graduate with a robust set of skills that are highly valued in today’s data-centric marketing world. Whether you aspire to work in digital marketing, brand management, market research, or strategic consulting, this programme will equip you with the tools needed to excel in your future career.
Placement Year and Study Abroad
You’ll spend one or both semesters of your third year studying at a partner university abroad. Studying abroad will not only enhance your CV, it’ll also help you to gain a global mindset and improve your communication skills. Furthermore, you’ll gain valuable skills on living independently and appreciate values from different cultures, and you could make lifelong friendships.
Study and Modules
Structure
Within Norwich Business School’s suite of degrees, all undergraduates share a common first year. This structure means you’ll get a broad view of business and can be confident you’re on the right course for you. As you progress through your degree you’ll be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.
Across our fascinating core modules, you’ll explore the essentials of modern business. This will provide you with an excellent grounding not just in marketing and strategic areas, such as principles of marketing and managing organisations, but also the economic and business environment and you’ll be introduced to the digital business environment. Lastly, you’l be introduced to the quantitative methods used to test theories, analyse financial data, make investment decisions and manage financial risk.
Your first year culminates in the application of this knowledge within an applied business project.
Therefore, by the end of your first year, you won’t just have a firm foundation in your chosen subject; you’ll understand all the key disciplines within organisations that will help your future career.
Should you discover during your first year that your true passion lies with one of the other BSc subject areas, you should speak to your personal academic advisor.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
New material will be introduced to you using lectures. These lectures will be supported and complimented by a set of carefully selected online resources. Additionally, you’ll attend a series of seminars/workshops, where you’ll focus on working through examples or case studies, either individually or in small groups to support learning from the lectures.
You’ll obtain the latest research and real-world business experience from our leading teaching team as well as industry guest lecturers.
We believe that one of the best ways to learn is by doing, so selected modules include a project where you can hone your business analytic skills.
In your first year you’ll have around 16 or 17 hours of timetabled classes per week, which will comprise of approximately 11 hours of lectures, five or six hours of workshops or computer lab classes and within each semester you’ll have a 1-2-1 tutorial with your academic adviser.
Assessment
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays, multiple choice test and written exams. They combine theoretical understanding with practical application. As a result, you’ll have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity.
All assessments are commonly weighted according to the course level.
Structure
During your second year, there are compulsory and optional modules. You’ll gain the essential skills of processing information and data in the current business world and managing the supporting information systems You’ll also continue your studies in marketing, which will consist of marketing communications and digital marketing. You can also choose optional modules from those offered by the BSc stream in Norwich Business School, including modules focusing on project management, accounting, marketing and so on.
Compulsory Modules
OPTIONAL A MODULES
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Contact hours are similar in your second year, but with greater emphasis placed on workshops. This is because this is the best way to apply the knowledge that has been given to you in the lectures, where the lecturers will help and guide you through this learning journey.
Assessment
After the first year, you’ll have a selection of individual and group assessments. The balance of assessment types varies according to the optional modules you’ve chosen.
Structure
You’ll take a year studying abroad at one of our partnership Universities.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll spend your third year studying abroad at one of our partnership Universities.
Assessment
Your period of study abroad is assessed through the assignments set by the host institution. Please note that the grades accumulated during your year studying abroad do not count towards your final NBS/UEA degree classification.
Structure
In your final year, you’ll continue to build on your business analytics and your marketing research skills during compulsory modules on current topics in business analytics and market research. You’ll work on a major marketing and analytics project during your final year, coming up with your own ideas and insights.
You can also choose optional modules in either marketing themed subjects or data-rich areas such as shopper marketing, supply chain management or from relevant management areas such as information systems or project management.
Compulsory Modules
OPTIONAL A MODULES
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Your final year will be structured similarly to the first and second year, but you’re encouraged to work more independently in your studies. You’ll be encouraged to use the office hours of your lecturers to not only solidify your learning, but also to challenge and critique your learning.
Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including lectures, seminars as well as group work, discussion boards and interactive tasks.
Our teaching is informed by real-world business experience and research. That means that you’ll benefit from an awareness and understanding of the contemporary issues and trends.
Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You’ll have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with several local and regional businesses on past projects.
Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You’ll also have the chance to deepen your understanding of topics through discussion with your peers. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent Norwich Business School alumni. Previously, we’ve invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they’ve progressed their career.
Assessment
In your final year, again you’ll have a variety of individual and group assessments. Similarly, to your second year, the balance of assessment types varies according to the options you’ve chosen. If you undertake a double module, final year assessment, this will take the form of a project/dissertation.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Contextual Offers
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes.
- Typical UK Entry Requirements
A levels
ABB
Contextual offer: BBC
General Studies A Level is not accepted.
BTEC
Level 3 Extended Diploma: DDM
Contextual offer: DMM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Contextual Offer: DD plus C at A level.
Extended Certificate: D plus BB at A level.
Contextual Offer: D plus BC at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers.
Access to HE Diploma
Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
T levels
Obtain an overall Pass including a B in the core of the T Level and a Distinction in the Occupational Specialism.
Acceptable subjects: Digital Business Services, Digital Support Services, Science, Accounting, Finance, Legal Services and Management and Administration.
LIBF Diploma
LIBF Diploma is accepted as equivalent of 1 A Level.
- Further Examples of Typical Entry Requirements
International Baccalaureate
32 points overall
Irish Leaving Certificate
3 subjects at H2, 3 subjects at H3
Scottish Highers
AAABB
Scottish Advanced Highers
BCC A combination of Advanced Highers and Highers may be acceptable
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Typical International Entry Requirements
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students.
A levels
ABB
General Studies A Level is not accepted.BTEC
Level 3 Extended Diploma: DDM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Extended Certificate: D plus BB at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers
International Baccalaureate
32 points overall
- INTO UEA
If you do not meet the academic and/or English language requirements for direct entry our partner, INTO UEA offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study.
-
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
Fees and Funding
Tuition Fees
View our information for Tuition Fees.
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information:
Employability
After the Course
Our Marketing and Data Analytics BSc is the ideal steppingstone if you aspire to a career as a Marketing Analyst, Marketing Researcher or even to start your own marketing consultancy.
You could go on to work as a Senior Marketing Analyst or Brand Manager in a large or multinational company. Alternatively, you could work as a relationship manager, campaign or events manager.
You’ll graduate with an extensive knowledge of industry fundamentals that will enable you to develop your career in a variety of different roles.
Careers
Examples of careers that you could enter include:
- Marketing analyst
- Marketing consultant
- Product Marketing Analyst
- Algorithm auditor
- Machine and people ethics manager
- Marketing Campaign Analyst
Discover more on our Careers webpages.