BA (Hons) Marketing and Management with International Year One
Key Details
- Attendance
- Full Time
- Award
- Degree of Bachelor of Arts
- Course Length
- 3 years
- Course Start Date
- September 2025
Why you should choose us
Course Overview
Marketing is a fast-moving and crucial business function. It has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, marketing now has to be more targeted, measurable, and effective than ever before.
Combine a passion for marketing and an interest in management. This course provides you with a set of leading-edge skills with a thorough grounding in management to prepare yourself for a range of exciting marketing careers.
You will have the opportunity to develop knowledge in managing modern organisations and understand relevant marketing principles. You will gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from; you will be able to shape your own degree.
This course is designed for international students with an academic background from outside of the UK. The first year taught at INTO UEA is designed to improve your English language skills, increase your knowledge of academic theories, and develop key study and research skills for undergraduate study, before you transition to the Norwich Business School (NBS).
On this Marketing and Management BA, you’ll explore the essential elements of marketing, from a theoretical and practical perspective.
Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand.
By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world.
You’ll have the opportunity to explore contemporary issues in marketing and develop skills in innovative and sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels, understanding consumer behaviour and cultures, and analysing customer insights through market research. As part of this course, you will also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video artefacts.
Alongside the study of marketing, you will also develop skills in managing modern organisations, such as understanding and analysing the business environment, managing and processing digital data, and strategic awareness and analysis, as well as transferable employability skills through an applied business project.
Norwich Business School is a friendly and supportive school, with a lively, proactive and international cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research.
Study and Modules
Structure
The BA in Marketing and Management with International Year One is designed to meet the specific needs of overseas students whose first language is not English, and who may be slightly short of matriculation qualifications for entry, or whose availability for first year study is out of phase with the university’s normal September entry date.
The International Year One year consists of three terms focusing on academic knowledge and study skills, with additional English for specific academic purposes. The programme ensures that international students, particularly those with a lower level of English language, are fully prepared to complete their undergraduate degree at the university.
By the end of your first year, you won’t just have a firm foundation, you’ll understand all the key disciplines of business and economics. Throughout your future career, you’re likely to work closely with these disciplines, so this understanding is extremely valuable – being able to communicate with and understand other disciplines is a crucial part of management.
Compulsory Modules
(Credits: 120)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Teaching
All our teaching is informed by the latest research and real-world business experience. That means that you’ll benefit from the latest thinking in the industry. Many of our lectures are interactive, and across all our teaching you’ll use a rich selection of source material, including textbooks, articles, academic research papers, videos, and business articles from publications such as the Financial Times and The Economist.
Business is ever-changing, so you won’t just learn to understand, evaluate, and utilise the current leading theories, you’ll also learn how to develop the critical skills needed to examine and put to use any new theories and methods that are established during your future career.
Independent study
You’ll also learn through self-directed study – a skill that’s highly prized by employers. You will be set tasks to complete in your own time, working individually and in groups.
Teamwork and communication
Many of your first-year assignments are completed in groups to allow you to develop your communication and team working skills. Tutors will also facilitate group discussions in seminars and workshops, which can be very interesting and lively, especially since there is so much diversity in INTO students’ background and previous experiences.
Links to UEA
During your first year at INTO UEA, you will have regular link ups with students and lecturers at UEA to aid your transition to year two on campus. These meetings and events will allow you to ask questions and gather information to fully prepare yourself for your progression.
Employability
Your first year at INTO UEA has been designed to enhance your employability. The module content and learning styles will help you build key soft skills like communication, teamwork, presenting, time management, interview technique and problem solving. Also, you’ll be able to develop your networking skills on international platforms such as LinkedIn and join our online community to stay up to date with the latest INTO employability events and connect with other international students who are building similar careers
Assessment
You’ll be assessed through a mix of essays, presentations, reports and online tests. Our assessment methods have been developed not just to measure your skills, but also to aid your learning. For example, when you’re writing an essay, you’ll receive feedback on a formative exercise first. You’ll then have a chance to make revisions and improvements before handing in a summative essay for assessment. This helps you identify and focus on areas for improvement. The English team also dedicate time in classes to provide support and assistance with content assessments, including providing support and feedback for essays and allocating class time to practice presentations, on which the English teachers will give feedback and suggestions for improvement.
Entry Requirements
- Age Requirement
16
- Academic Requirements
Satisfactory completion of A-levels, a recognised Foundation programme, or the first year of an overseas university degree programme with good grades, or equivalent.
- English Language Requirements
IELTS 5.5 overall and in each component.
- Class size
20
- NOTE:
The information is subject to change and application decisions may vary based on individual circumstances.
Fees and Funding
Tuition fees for the Academic Year 2025/26 are:
-
Year 1: £19,995
-
Years 2 & 3: View our information for Tuition Fees for subsequent years.
We estimate living expenses at £1,023 per month.
Course Related Costs
Please see Additional Course Fees for details of other course-related costs.
How to Apply
Applications need to be made via the INTO Online Application Form. Applicants cannot apply for this course via UCAS.
Employability
After the Course
The Marketing and Management with International Year One BA is the ideal steppingstone if you aspire to a career in marketing, digital marketing, market research, social media and PR, or even to start your own marketing consultancy.
You could go on to work as a marketing/digital marketing executive or manager in a large or multinational company. Alternatively, you could work as a brand manager, relationship manager, campaign or events manager.
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.
Careers.
Careers
Examples of careers that you could enter include:
• Marketing/Digital marketing specialist
• PR executive
• Product/Brand/Communications manager
• Marketing/Digital marketing manager
• Social media manager
• Marketing analyst
Discover more on our Careers webpages.