BA (Hons) Marketing and Management
Course options
Key Details
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- NN52
- Typical Offer
- ABB
- Contextual Offer
- BBC
- Course Length
- 3 years
- Course Start Date
- September 2025
Why you should choose us
Course Overview
Marketing is a fast-moving and crucial aspect of modern business which has experienced a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, today’s marketing must be more targeted, measurable, and effective than ever before.
Combining a passion for marketing and an interest in management, this course will provide you with a set of leading-edge skills with a thorough grounding in management, preparing you for a range of exciting marketing careers.
In our Marketing and Management Degree Course at Norwich Business School (NBS) you’ll learn about managing modern organisations and discover relevant marketing principles. You’ll gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from, so you’ll be able to shape your own degree. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world.
Norwich Business School is a friendly and supportive environment with an engaged and international cohort. We infuse all of our teaching with cutting edge business expertise as well as the results of our own research. You’ll also be able to get involved with thriving extracurricular business clubs to practice what you learn and add to your CV.
After the course, you’ll be perfectly placed to enter a career in marketing. The field of marketing is wide-ranging, meaning you’ll have career options in a whole range of different businesses and departments. The management aspect of this degree will help you secure a higher role, or even start your own marketing business.
Accreditations
The BA Marketing and Management is accredited by the Chartered Institute of Marketing (CIM). When you successfully complete this BA degree you should qualify for CIM examination exemptions at Level 4 (first year) and Level 6 (third year).
Study and Modules
Structure
Students throughout NBS’s BA degree programs complete the same first year, giving you and your fellow students a broad view of business as well as the option to switch to another BA program within the business school, if you so choose. As you enter later years, you’ll have more freedom to choose courses which align with your interests and career goals.
In your six core modules, you’ll explore the essentials of modern business. You’ll gain an excellent grounding in not just marketing and management areas, such as principles of marketing and managing organisations, but also in finance and accounting, understanding the business environment, and managing data in a digital world. The first year culminates in the application of this knowledge within an applied business project.
By the end of your first year, you’ll have both a firm foundation from which to explore your chosen subject and a broad understanding of the field of business as a whole.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
In the first year of your course, you’ll be supported in learning how to study at university and discovering tools and resources are available to you. University study is a new level of academic endeavour, and you’ll be encouraged to learn more independently so you can take control of your own progress.
Teaching
Throughout your degree, you'll refine your skills and expand your knowledge through various learning methods like lectures, seminars, group work, online discussions, and interactive tasks. Our teaching is enriched by real-world business experience and research, ensuring you're attuned to contemporary issues and trends.
Independent Study
You'll also develop valuable self-directed study skills, highly sought after by employers. You'll assess the marketing strategies and plans of real-world organizations through various projects. Past students have collaborated with local and regional businesses, enhancing practical experience.
Teamwork and Communication
In your first year and in select modules in subsequent years, you'll collaborate with peers from diverse disciplines, fostering teamwork and communication skills. Engaging in discussions with peers will deepen your understanding of topics and broaden your perspective.
Guest Speakers
Throughout your time at UEA, you'll benefit from insights shared by industry leaders, including recent alumni from Norwich Business School. Guest speakers, specializing in digital marketing, market research, and branding, offer valuable insights into the transition from student to professional life.
Employability
We prioritize your career development, embedding employability initiatives throughout our programmes. From guest speaker events and projects with real businesses to our signature Employability Week, opportunities abound for networking with potential employers and learning from UEA alumni about their career journeys.
Assessment
You’ll be assessed at both the individual and the group level. Assessments may include (but are not limited to) presentations, reports, essays, multiple choice test and written exams. They combine theoretical understanding with practical application. As a result, you’ll have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity.
All assessments are commonly weighted according to the course level.
We use various assessment methods across the different modules, contributing in various proportions to your overall module mark. Assessment methods include examinations, course tests, coursework, essays, reports, presentations and projects. We use formative assessment in each module so that you can gain feedback on your skills and understanding before completing summative work.
Feedback
You'll receive constructive feedback on both your formative and summative assessments to help you develop your understanding and skills and improve your performance at assessment.
Structure
After a first year spent discovering the fundamentals of business, in the second year you’ll focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You’ll also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
In the second year of your course, you’ll have a combination of compulsory modules and optional modules so you can pursue what you're most interested in learning following your first year. Employability Week and Professional Skills Week are both designed to build your confidence and skills during your time at university and to help you think about what you might like to do after university. Undertaking Marketing-specific modules in the second year will go towards gaining professional qualifications with the Chartered Institute of Marketing, which can help you with your future career.
Assessment
In our modules, we employ a range of assessment techniques, each playing a distinct role in determining your final module grade. These methods encompass exams, tests, coursework, essays, reports, presentations, and projects. Throughout each module, we incorporate formative assessment to provide you with feedback on your abilities and comprehension prior to undertaking summative tasks.
Feedback
You can expect constructive criticism on both your formative and summative assessments. This guidance aims to enhance your grasp of the subject matter, refine your skills, and enhance your performance during assessments.
Structure
In your final year, you’ll study advanced marketing concepts, including consumers, markets and strategic management. You’ll also have your choice of a variety of optional modules, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
Compulsory Modules
Optional A Modules
(Min Credits: 20, Max Credits: 40)Optional B Modules
(Min Credits: 0, Max Credits: 20)Optional C Modules
(Min Credits: 0, Max Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
The final year of your course includes more optional modules so you can build on knowledge from your second year or pick up additional skills. You’ll be able to have more in-depth conversations with your lecturers about subject content as you are mastering critical thinking and analysis skills. Teaching and learning will incorporate current business issues, case studies and the latest research to address business problems.
Assessment
Our modules utilise a variety of assessment methods, each contributing differently to your overall module grade. These methods include exams, tests, coursework, essays, reports, presentations, and projects. Throughout every module, we integrate formative assessment to offer feedback on your skills and comprehension before you tackle summative assignments.
Feedback
You'll receive constructive input on both your formative and summative assessments. This feedback is designed to deepen your understanding, hone your skills, and boost your performance in assessments.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Contextual Offers
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes.
- Typical UK Entry Requirements
A levels
ABB
Contextual offer: BBC
General Studies A Level is not accepted.
BTEC
Level 3 Extended Diploma: DDM
Contextual offer: DMM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Contextual Offer: DD plus C at A level.
Extended Certificate: D plus BB at A level.
Contextual Offer: D plus BC at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers.
Access to HE Diploma
Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
T levels
Obtain an overall Pass including a B in the core of the T Level and a Distinction in the Occupational Specialism.
Acceptable subjects: Digital Business Services, Digital Support Services, Science, Accounting, Finance, Legal Services and Management and Administration.
LIBF Diploma
LIBF Diploma is accepted as equivalent of 1 A Level.
- Further Examples of Typical Entry Requirements
International Baccalaureate
32 points overall
Irish Leaving Certificate
3 subjects at H2, 3 subjects at H3
Scottish Highers
AAABB
Scottish Advanced Highers
BCC A combination of Advanced Highers and Highers may be acceptable
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Typical International Entry Requirements
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students.
A levels
ABB
General Studies A Level is not accepted.BTEC
Level 3 Extended Diploma: DDM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Extended Certificate: D plus BB at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers
International Baccalaureate
32 points overall
- INTO UEA
If you do not meet the academic and/or English language requirements for direct entry our partner, INTO UEA offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study.
-
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
Fees and Funding
Tuition Fees
View our information for Tuition Fees.
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information:
Employability
After the Course
The Marketing and Management BA is the ideal steppingstone if you aspire to a career in marketing, digital marketing, market research, social media and PR, or even to start your own marketing consultancy.
You could go on to work as a marketing/digital marketing executive or manager in a large or multinational company. Alternatively, you could work as a brand manager, relationship manager, campaign or events manager.
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.
Careers
Examples of careers that you could enter include:
- Marketing/Digital marketing specialist
- PR executive
- Product/brand/communications manager
- Marketing/Digital marketing manager
- Social media manager
- Marketing analyst
Discover more on our Careers webpages.