BA (Hons) Global Communication with Business Management (Final Year Entry)

Key Details

Attendance: Full Time
Award: Degree of Bachelor of Arts
Course Length: 1 year
Course Start Date: September 2025

Other Start Dates

Important Information

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Why you should choose us

Course Overview

Are you ready to stand out in tomorrow’s corporate world? Do you aspire to take on a leadership role in global business communication? Are you eager to explore exciting career opportunities emerging from advances in digital media and technology? If so, our BA Global Communication with Business Management (Final Year Entry) is for you.

On this course, you'll deepen your understanding of international business while developing your skills as a global communicator and workplace communication leader. You'll gain insight into the most pressing contemporary issues in digital media and technology, including the transformative effects of AI and machine learning on audience engagement and media creation. You’ll also be offered training to strengthen your English communication skills to support your future success.

You'll benefit from the expertise of leading academics and insider insights of professionals in business and communications. Our teaching approach combines hands-on, immersive experiences with real-world application. You’ll explore key theoretical concepts and learn to apply them effectively to solve practical, real-world problems.

This course has no written exams. Our focus is on coursework, allowing you to excel while building a portfolio of work to showcase your abilities to future employers. You’ll also develop essential presentation skills, preparing you to confidently communicate and lead in your future career.

You'll graduate with a unique combination of skills, knowledge and experience that will equip you for leadership roles in the global corporate environment. You might pursue a career in Public Relations, Media Management, Translation and Communication Services, Digital Marketing and Social Media, or enter People Management or International Business Development. This course can open doors to a wealth of career opportunities.

Study and Modules

Structure

In your first semester, you’ll study intercultural business communication. Businesses encounter challenges when they expand globally. You’ll learn how they’ve successfully navigated cultural sensitivities and managed diverse workforces. You’ll build strategies to support this kind of positive development.

Alongside this, you’ll gain an essential command of contemporary marketing strategies. Today, businesses have more ways of reaching their customers than ever before. You’ll master these techniques across traditional and social media.

Finally, you’ll take your understanding of digital media to the next level with a module that focuses on how we tell contemporary stories via digital platforms. You’ll master creative content generation in contexts such as branching games narratives or social media. This digital media module complements and enhances your learning in business communication, equipping you with strategic insight and practical content generation techniques.

In your second semester, you’ll get to focus on developing yourself as a leader in communications. What qualities make the business leaders you admire exceptional communicators? What characterises their communication style? By reflecting on the traits of successful communicators, you’ll apply these insights to develop and refine your own unique communication leadership style.

You’ll also develop your understanding of business management through a focus on brand strategy. Management of brand across global boundaries is key to successful business growth and expansion. These insights will empower you to support corporate strategy or even set up your own business.

Finally, you’ll build a thorough understanding of the implications of perhaps the biggest issue facing us in tech: the potential and risks of AI. You’ll learn to think critically about the power of AI, machine learning, and algorithmic methods of serving content to consumers. This understanding of cutting-edge technology and its implications is the final key component needed to position you as a leader in the business, communication and media fields.

Compulsory Modules

Important Information

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.

Teaching and Learning

You’ll study in both UEA's Norwich Business School and in the School of Media, Language and Communication Studies, therefore benefitting from UEA’s leading academic and industry expertise across business, media and communications.

You’ll be taught in a mixture of smaller group seminars and larger lectures. Lectures will sometimes feature leading guest speakers from the media, brand and corporate sectors, including Norwich City Football club and Aviva, a multinational insurance company which was founded in Norwich. Lectures will give you the larger frameworks for understanding. In seminars you’ll explore how those theories help us to get to grips with real-world examples. Seminars themselves encourage small group discussions. They are culturally diverse spaces where you’ll improve your communication skills in English. You'll work on your own and, sometimes, with your peers in groups. The theories and practical examples you study are designed to attune you both to global and local contexts.

Assessment

Your course has no written exams. Instead, assessments are often hands-on, authentic, and real-world oriented, giving you a flavour of the demands of key tasks in the workplace.

You might find yourself pitching a brand relaunch strategy to an imaginary business in a live presentation. Or you might prepare a report on a leader's communication style, and then write reflectively on how you will absorb techniques from that style into your own.

You may also have the opportunity to undertake practical research projects, learning how to conduct surveys and analyse their findings. You’ll mostly be assessed individually. However, as teamwork is one of the top skills valued by global employers, you’ll also sometimes be assessed by your work in groups.

Entry Requirements

English Foreign Language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading): 

IELTS:  6.0  overall (minimum 5.5 in all components)

We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.

Test dates should be within two years of the course start date.

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study: 

Intakes

Open to International applicants

Additional Information or Requirements

Completion of the SQA Higher National Diploma with B in each graded unit, from one of the following courses:

Business
Business with Accounting
Business with Human Resource Management
Business with Marketing
Global Trade and Business
Travel and Tourism

Fees and Funding

Tuition fees for the Academic Year 2025/26 are:

International Students: £22,000

We estimate living expenses at £1,136 per month.

We are delighted to be able to offer this course at a slightly lower fee than our other Final Year Entry Business courses. This is because we are able to offer in-house English language support and training for this course in the Department of Language and Communication Studies

Course Related Costs

Please see Additional Course Fees for details of course-related costs.

How to Apply

You will be able to apply for this course once approval is granted

Employability

After the Course

This course prepares you for a host of careers in business, communications and media. You might, for instance, work for a multinational company expanding its operations in Asia. You could take a leadership role overseeing its business development, brand strategy, or approach to people management. You'll know how to navigate cultural sensitivities and ensure a positive response to the brand of a business.

You might take these skills into entrepreneurship, setting up your own business. Or use your understanding of media and how to reach audiences to launch a career in social media, marketing, and content creation. You might be responsible for supporting personal brand building, or you might enter the fashion industry, or work for a streaming platform.

Many of our graduates also choose to embark on a Master's degree. You might choose to stay at UEA, perhaps pursuing one of our courses in business or media. The strength of UEA's teaching and reputation also means that you'll be ideally placed to undertake a Master's elsewhere in the UK, or globally.

Careers

Examples of careers that you could enter include:

Marketing/Brand Strategy
PR for Fashion or Luxury Brands
Business Development Leadership
Social Media Management
HR and Workplace Management

Discover more on our Careers webpages.