BA (Hons) Digital Marketing and Strategy with a Year Abroad
Course options
Key Details
- Award
- Degree of Bachelor of Arts
- UCAS Course Code
- N2NA
- Typical Offer
- ABB
- Contextual Offer
- BBC
- Course Length
- 4 years
- Course Start Date
- September 2025
Course Overview
Our BA Digital Marketing and Strategy with a Year Abroad course is driven by the need to equip individuals with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of current marketing roles. With the rise of the Internet, social media, and other digital platforms, having a strong online presence has become crucial for businesses. Digital marketing encompasses various strategies, such as search engine optimisation (SEO), social media marketing, content marketing, email marketing, and more.
Placement Year and Study Abroad
You’ll spend one or both semesters of your third year studying at a partner university abroad. Studying abroad will enhance your CV, help you gain a global mindset and improve your communication skills. Furthermore, you'll gain valuable skills on living independently and appreciate values from different cultures, and you could make lifelong friendships.
Study and Modules
Structure
Within Norwich Business School’s suite of degrees, all undergraduates share a common first year. This structure means you’ll get a broad view of business and can be confident you're on the right course for you. As you progress through your degree, you'll be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.
Across our fascinating core modules, you’ll explore the essentials of modern business. This will provide an excellent grounding not just in marketing and strategic areas, such as principles of marketing and managing organisations, but also in finance and accounting, understanding the business environment, and managing data in a digital world.
The first year culminates in the application of this knowledge within an applied business project.
Therefore, by the end of your first year, you won’t just have a firm foundation in your chosen subject; you'll understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you're also welcome to change courses.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
New material will be introduced to you using lectures. These lectures will be supported and complimented by a set of carefully selected online resources. Additionally, you'll attend a series of seminars/workshops, where you'll focus on working through examples or case studies, either individually or in small groups to support learning from the lectures.
In your first year you’ll have around 16 or 17 hours of timetabled classes per week, which will comprise of approximately 11 hours of lectures, five or six hours of workshops or computer lab classes and within each semester you'll have a 1-2-1 tutorial with your academic adviser.
Assessment
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays, multiple choice test and written exams. They combine theoretical understanding with practical application. As a result, you'll have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity.
All assessments are commonly weighted according to the course level.
Structure
After a first year spent discovering the fundamentals of business, in the second year you'll focus on core marketing and strategy functions, such as digital marketing, social media management and strategic awareness and analysis. You'll also be able to choose from a range of optional modules, which are sourced from Norwich Business and Media Language and Culture Schools allowing you to try different things, explore your interests, and discover where your talents and ambitions lie.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 20)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
Contact hours are similar in your second year, but with greater emphasis placed on workshops. This is because this is the best way to apply the knowledge that has been given to you in the lectures, where the lecturers will help and guide you through this learning journey.
Assessment
After the first year, you'll have a selection of individual and group assessments. The balance of assessment types varies according to the optional modules you have chosen.
Structure
You'll take a year studying abroad at one of our partnership Universities.
Compulsory Modules
Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You'll take a year studying abroad at one of our partnership Universities.
Assessment
The period of study abroad is assessed through the assignments set by the host institution. Please note that the grades accumulated during your year studying abroad do not count towards your final Norwich Business School/UEA degree classification.
Structure
In your final year, you'll study advanced marketing concepts, including strategic management and a Digital Marketing Consultancy Project, across both semesters. There is also a range of options which, like year two, are sourced from from Norwich Business and Media Language and Culture Schools. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in Digital Marketing and Strategy.
Compulsory Modules
Optional A Modules
(Credits: 20)Optional B Modules
(Credits: 40)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
In your final year, it'll be structured similarly to the first and second year, but you're encouraged to work more independently in your studies. You'll be encouraged to use the office hours of your lecturers to not only solidify your learning, but also to challenge and critique your learning.
Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.
Teaching
Throughout your degree, you’ll hone your skills and build your knowledge through blended learning approaches, including lectures, seminars as well as group work, discussion boards and interactive tasks.
Our teaching is informed by real-world business experience and research. That means that you'll benefit from an awareness and understanding of the contemporary issues and trends
Independent and self-directed study
You’ll also learn through self-directed study – a skill that’s highly valued by employers. You'll have the opportunity to lead and develop several projects focusing on and evaluating the marketing strategies and plans of real-world organisations. For example, our students have worked with several local and regional businesses on past projects.
Teamwork and communication
During your first year, and some of your second and third year modules, you’ll work alongside students from other degrees. You'll also have the chance to deepen your understanding of topics through discussion with your peers. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
Guest speakers
During your time at UEA, you’ll gain unique insights from leading industry figures, including recent Norwich Business School alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Employability
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During these events, you can meet potential employers and speak to UEA alumni about how they have progressed their career.
Assessment
In your final year, again you'll have a variety of individual and group assessments. Similarly, to your second year, the balance of assessment types varies according to the options you have chosen. If you undertake a double module, final year assessment, this will take the form of a digital consultancy project.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Contextual Offers
UEA are committed to ensuring that Higher Education is accessible to all, regardless of their background or experiences. One of the ways we do this is through our contextual admissions schemes.
- Typical UK Entry Requirements
A levels
ABB
Contextual offer: BBC
General Studies A Level is not accepted.
BTEC
Level 3 Extended Diploma: DDM
Contextual offer: DMM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Contextual Offer: DD plus C at A level.
Extended Certificate: D plus BB at A level.
Contextual Offer: D plus BC at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers.
Access to HE Diploma
Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
T levels
Obtain an overall Pass including a B in the core of the T Level and a Distinction in the Occupational Specialism.
Acceptable subjects: Digital Business Services, Digital Support Services, Science, Accounting, Finance, Legal Services and Management and Administration.
LIBF Diploma
LIBF Diploma is accepted as equivalent of 1 A Level.
- Further Examples of Typical Entry Requirements
International Baccalaureate
32 points overall
Irish Leaving Certificate
3 subjects at H2, 3 subjects at H3
Scottish Highers
AAABB
Scottish Advanced Highers
BCC A combination of Advanced Highers and Highers may be acceptable
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
We welcome and value a wide range of qualifications, and we recognise that some students might take a mixture of different qualifications. We have listed typical examples that we accept for entry.
You should hold or be working towards the specified English and Mathematics requirements and one of the examples of typical entry qualifications listed below. If your qualifications aren’t listed, or if you are taking a combination of qualifications that isn’t specified, please contact Admissions.
- English and Mathematics
All applicants must hold or be working towards GCSEs in English Language and Mathematics at minimum grade 4 or grade C.
We accept a wide range of English Language qualifications, please see our English Language equivalencies page.
- Typical International Entry Requirements
We accept many international qualifications for entry to this course. For specific details about your country, view our information for International Students.
A levels
ABB
General Studies A Level is not accepted.BTEC
Level 3 Extended Diploma: DDM
Combinations of BTEC and A levels
Extended Diploma: DDM
Diploma: DD plus B at A level.
Extended Certificate: D plus BB at A level.
BTEC in Public Services, Uniformed Services and Business Administration are all excluded from our BTEC offers
International Baccalaureate
32 points overall
- INTO UEA
If you do not meet the academic and/or English language requirements for direct entry our partner, INTO UEA offers progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 5.5 in all components)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study.
-
- Deferred Entry
We welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
- Admissions Policy
Our Admissions Policy applies to the admissions of all undergraduate applicants.
Fees and Funding
Tuition Fees
View our information for Tuition Fees.
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. View our range of Scholarships for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
UCAS Hub is a secure online application system that allows you to apply for full-time undergraduate courses at universities and colleges in the United Kingdom.
Your application does not have to be completed all at once. Register or sign in to UCAS to get started.
Once you submit your completed application, UCAS will process it and send it to your chosen universities and colleges.
The Institution code for the University of East Anglia is E14.
View our guide to applying through UCAS for useful tips, key dates and further information:
Employability
After the Course
Our BA Digital Marketing and Strategy with a Year Abroad degree is the ideal stepping stone if you aspire to a career in digital marketing, market research & social media, or even to start your own marketing consultancy.
You could go on to work as a marketing/digital marketing executive or manager in a large or multinational company. Alternatively, you could work as a brand manager, relationship manager, campaign or events manager.
Our BA Digital Marketing & Strategy graduates can expect to leave their studies with an extensive knowledge of the very fundamentals of the industry that can enable students to develop their career in a variety of different roles.
Careers
Examples of careers that you could enter include:
- SEO specialist
- Email marketing specialist
- Social media manager
- Content manager
- Digital marketing manager
- Content strategist
Discover more on our Careers webpages.