MSc Marketing and Management
Key Details
- Attendance
- Full Time
- Award
- Degree of Master of Science
- Course Length
- 1 year
- Course Start Date
- September 2025
Course Overview
If you aspire to work in a managerial role either within marketing or with a strong edge in marketing, our dynamic MSc in Marketing and Management is for you.
The contemporary business landscape demands adaptability and independent thinking, and this Master’s course will prepare you to excel. It’s an excellent choice if you’re interested in both marketing and management and want to keep your options open by exploring both disciplines. The course is also ideal if you have your own business, or you work in a family business. It also provides a solid foundation for a career in marketing or management.
You don’t need to have studied or worked in marketing or management before to excel in this course, as you’ll be introduced to all the key concepts and practices. For those with experience, this degree offers an opportunity to push your skills and capabilities. You’ll learn to identify, evaluate, and execute marketing and management strategies, and discover how to engage and collaborate with other specialists - an essential skill if you aspire to rise to the top in business.
Over 12 months of intensive study, you’ll explore theories, concepts, and techniques, building analytical tools and perspectives. You’ll learn to lead and respond both operationally and strategically in the dynamic global marketplace. In marketing, you’ll cover fundamentals and investigate new areas like internationalisation, the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets, develop brands, and manage teams. In management, you’ll develop key skills, becoming adept at integrating and aligning organisational processes, systems, and people to meet business challenges and goals. Good management requires empathy, communication, and confident leadership - skills you’ll hone throughout the course. You’ll learn to understand people from different backgrounds and how to maximixe their potential. Additionally, you’ll explore the impact of marketing and management strategies on growth, cash flow, and profit.
Your studies will have an international outlook throughout. You’ll tackle business issues from a global perspective and be part of a diverse student body, ensuring you graduate ready to succeed on the international stage.
Accreditations
The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. That means that on successful completion of the course, you’ll be exempt from some of the modules required for the CIM’s highly respected Diploma in Professional Marketing.
The MSc Marketing and MSc Marketing and Management degree programmes have been successfully awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). This means that after graduating in one of these degrees at an appropriate level, students achieve exemptions from particular modules on the CIM Certificate or Diploma in Professional Marketing.
Study and Modules
Structure
In your first semester you’ll gain a firm foundation in both marketing and management, and in other essential business functions.
You’ll explore the history of marketing before going on to look at marketing strategy. You’ll study the theory of marketing and discover different marketing models. You’ll gain experience in key marketing methods, from print to digital, to the evolving channels of social media.
You’ll discover the key theories and skills of management. You’ll learn how to make successful management decisions, as well as how to communicate, allocate tasks, run and contribute to effective meetings, and how to work with others to get the best from them.
Your first semester is a great chance to explore different areas of marketing and business and discover the areas you might like to specialise in during the rest of your studies and future career.
In your second semester you’ll have the chance to specialise by choosing from a range of optional modules from a selected list.
You’ll develop your ability to think critically and strategically, ensuring that you graduate ready to think for yourself and make your own decisions. You won’t just study the theories and practices of today – you’ll learn how to critically analyse and assess them. That means you’ll be ready to handle whatever new theories and tools arise during your career.
Unlike other Master’s courses where your third semester is spent on independent study, you’ll benefit from a third semester of taught modules, consolidating your learning and further developing your critical thinking skills.
Across all your modules your studies will be grounded in the real world. For example, you’ll develop your thinking by interrogating the strategic marketing plans of real businesses, asking how you might do things differently, or what techniques might work in other businesses, and case studies will have a global outlook.
Compulsory Modules
Optional A Modules
(Credits: 40)Optional B Modules
(Credits: 20)Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, the University will endeavour to consult with students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will inform students.
Teaching and Learning
You’ll benefit from teaching that is research-led and industry-relevant. You’ll learn from lecturers, academics and guest lecturers who are engaged in cutting-edge research and/or have practical experience in business.
Learning takes place through a mix of lectures, seminars, group work, presentations, case study analysis, and individual study. Teaching takes place both face-to-face and online. The course is taught using a combination of synchronous and asynchronous activities. Our lectures are often highly interactive, with group tasks, games, learning technologies, direct polls and video.
Throughout your studies there will be an emphasis not only on learning how to apply key marketing and management theories, but also how to think about them critically in a modern context.
There is no dissertation on this degree, which means you’ll benefit from a greater number of taught modules. Although there is no dissertation, you’ll have the chance to hone your research skills by researching primary and secondary sources during your modules.
Assessment
During the programme your knowledge is assessed using a broad range of assessment methods (e.g. coursework, group projects, and presentations). You’ll be able to submit formative and summative work for assessment, and you’ll receive feedback on your work to help you identify areas for improvement and areas of strength.
Entry Requirements
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical UK Entry Requirements
Degree classification
Bachelors degree - 2.2
Degree Subject
Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.
- Additional Entry Requirements
This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
- This course is open to
UK and International fee-paying students. Choose UK or International above to see relevant information. The entry point is in September each year.
- Typical International Entry Requirements
Degree classification
UK Bachelors degree - 2.2 or equivalent
Degree Subject
Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you.
- Additional Entry Requirements
This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
- English Foreign Language
Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):
-
IELTS: 6.0 overall (minimum 6.0 in Writing and Speaking, and 5.5 in Reading and Listening)
We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.
Test dates should be within two years of the course start date.
If you do not meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the required English skills.
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- INTO UEA
If you do not meet the academic requirements for this course, you may be able to study the International Pre-Masters programme offered by our partner INTO UEA. This programme guarantees progression to selected Master's degrees if students achieve the appropriate grade. For more details, please click here:
International Pre-Masters in Business, Economics and Social Sciences
- Admissions Policy
Our Admissions Policy applies to the admissions of all postgraduate applicants.
Fees and Funding
Tuition fees for the Academic Year 2025/26 are:
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UK Students: £13,800
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International Students: £24,300
We estimate living expenses at £1,136 per month.
Further Information on tuition fees can be found here.
Scholarships and Bursaries
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.
Course Related Costs
Please see Additional Course Fees for details of course-related costs.
How to Apply
How to apply
Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.
To apply please use our online application form.
Further information
If you would like to discuss your individual circumstances prior to applying, please do contact us:
Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk
International candidates are also encouraged to access the International Students section of our website.
Employability
After the Course
You’ll graduate ready to take on a variety of management and marketing roles in the private and public sector, in domestic and international organisations, and in all sorts of sectors.
Throughout the course there is a strong focus on employability. You’ll be able to take part in our annual Employability Week, where you’ll hear from industry experts and our alumni about how they built their careers.
Careers
Examples of careers that you could enter include:
- Marketing Executive
- Sales Executive
- Advertising Executive
- Junior managerial positions
- PR
Discover more on our Careers webpages.