UEA sponsors National Road Cycling Championships
By: News Archive
UEA is working with Active Norfolk to sponsor the HSBC UK | National Road Championships next year. The events in June 2019 will see the very best athletes in UK road cycling come to the county. Sponsored locally by the UEA, the National Road Championships will see the sport celebrated across the week at all levels.
The week will bring the best cyclists in the UK to Norfolk as the national time trials complete on Thursday June 27. The road races will be contested on Sunday June 30 while amateur cyclists will have the chance to ride the same, closed-road course as the professionals in a 100-mile sportive following the race. In addition to the road races, the best of British mountain biking will be on display as Norwich hosts the fifth round of the HSBC UK National Cross-country series.
The championships have been staged in partnership with Golazo, one of Europe's premier sports event organisers, as well as British Cycling, Norfolk County Council, Norwich City Council and UEA.
Jonathan Rigby, British Cycling's Commercial Director, said: "We're thrilled to confirm the award of the 2019 HSBC UK | National Road Championships to Norfolk. The championships are the flagship event of our road racing calendar, and the list of previous winners – which includes Sir Bradley Wiggins, Laura Kenny, Geraint Thomas, Lizzie Deignan and Mark Cavendish – gives some indication of the prestige of the event.
"While these championships represent the pinnacle of domestic road racing, they are also a celebration of cycling as a whole. We're delighted to be staging a mass participation ride alongside the elite races, and are pleased to have linked up with Golazo, Active Norfolk, UEA, Norwich City Council and Norfolk County Council, all of whom share our ambition to make our communities fitter, greener and healthier through increased levels of cycling."
Tom Caldwell, Director of Golazo, said: "Golazo is delighted to be delivering an incredible festival of cycling incorporating the HSBC UK | National Road Championships and a mass participation, closed-road sportive in partnership with British Cycling and all of the authorities in Norfolk. This festival will be unlike anything witnessed before and fits perfectly with our core mission to create a partnership between elite sports and mass participation. Our objective is to encourage more people to live healthier lifestyles through participation in sports - Let's Move."
Ben Jones, Director of Active Norfolk, said: "We are pleased to be supporting British Cycling and Golazo in bringing this prestigious event to Norfolk. We look forward to working with our partners at UEA, Norwich City Council, Broadland District Council, North Norfolk District Council and the Borough Council of King's Lynn and West Norfolk to ensure that all cyclists taking part in the activities enjoy the fantastic events that are lined up.
"We hope this unique opportunity to take part in the sportive will encourage new people to take up cycling, whether that's for active commuting to work or as a fun family activity. There are many health and wellbeing benefits to cycling, and we are lucky to have excellent cycling infrastructure that enables cyclists to get around safely. We look forward to seeing lots of spectators coming out and supporting the riders and all the participants at these exciting events."
Full routes for the elite races and mass participation event will be announced in the new year.
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